Jeremiah Ajayi is a multifaceted marketing consultant, writer, and social impact leader. But his journey has been defined by relentless curiosity and a refusal to be pigeonholed. From studying law to building a career in tech marketing across continents, his path has been anything but linear. Driven by a desire for freedom and new challenges, he has consistently followed his interests, which have led him to work with major global brands and found an NGO for LGBTQ+ advocacy in Nigeria.
The Beginning
Jeremiah’s earliest ambitions were shaped by family. Coming from a lineage of lawyers, he was naturally steered towards a career in law. “I was very talkative and bold. I argued a lot. It just made sense,” he recalls. However, even in secondary school, a parallel passion was growing: writing. He wrote scripts on his journalist father’s A4 papers, dreaming of TV writing.
When university plans were delayed, it became a crucible of exploration. He started a blog, and when he got into University, he tried TV presenting, worked as an usher, and even did a stint as a tour guide for Google. “I was just trying to do everything and anything,” he says. The real turning point came when a friend introduced him to freelance writing. The idea of earning money from writing ignited his curiosity. His first paid gig was writing a 10,000-word historical romance novella for ₦8,000. “I like money… I just needed more,” he admits, valuing the independence it promised from parental support.
Curiosity Turns Into a Career
While studying law at Obafemi Awolowo University, Jeremiah’s freelance work snowballed into a serious career. He mastered the art of juggling, often balancing three jobs simultaneously with his studies. “I just focus on one thing? I can’t. I get bored. I’m always context switching,” he explains. His strategy was to prioritize work during the semester and cram for exams, a demanding but effective routine.
His break into the corporate world came through an internship with Kelechi Udoagwu and later Oyekunle Damola in 2019. Those roles gave him insight into the fundamentals of B2B content, opening doors to a content role at an international law firm that paid him his first $1000.
Becoming a Marketer
Jeremiah’s career is a map of strategic zigzags. He once took a role at Wonsulting, a company that promised much but paid nothing for six months. He stayed for the connections, viewing it as a potential launchpad. However, it led nowhere. Eventually, his big leap came when he sent a coffee chat invite to Victor Eduoh, founder of a B2B SaaS marketing agency. He was hired on the spot for a Product-Led Content Strategist role, paying $1,500 a month. “My purchasing power… blossomed,” he says, acknowledging the inevitable lifestyle inflation that followed.
He later joined PiggyVest as a Content Marketer, earning ₦360,000. However, seeking greater growth and learning, he moved to Stears, the financial intelligence company, after a rigorous application process where his proactive strategy presentation won him the role. There, he earned around ₦800,000 before tax. “I left because I wanted to challenge myself more,” he states, highlighting his core driver: continuous evolution.
Remote Work & Global Perspective
Jeremiah’s profile caught the eye of a recruiter from CarrerBuddy, leading to his role as Content Marketing Manager at RemotePass, a global HR platform. He aced the interview by presenting a detailed analysis of their content gaps and opportunities. The offer was life-changing: an annual salary approaching six figures in dollars. “It was almost six figures in dollars annually… around the $3K range per month,” he shares.
This role marked a conscious transition away from the Nigerian corporate scene. “I didn’t want to work for Nigerian companies anymore,” he says, seeking environments with higher ceilings for growth and professionalism. However, after a year and seven months, a combination of factors, including a desire for new challenges, led him to leave and embark on his next venture.
Building a Legacy
Alongside his corporate work, Jeremiah co-founded EmpowerQ, an NGO under the Career Growth Initiative for the Disadvantaged.
This is his most personal and challenging undertaking. “It’s incredibly hard… I could have chosen to do something more palatable,” he admits. The organization offers mentorship and community support while leading data-driven advocacy efforts, including publishing a report on workplace discrimination in Nigeria.
Money Mindset
Jeremiah describes himself as a “spender” and a “minister of enjoyment,” who has always prioritized experiences. However, his financial mindset is maturing. His next money moves are strategic: earning no less than $7,000 monthly, diversifying his investment portfolio into stocks and land, and beginning angel investing through collectives.
He bought a plot of land for ~₦1.6 million as a strategic investment, looking ahead to future value. A key goal is to automate wealth and responsibility: “I want to get to a point where I’m using my dividends from my investment to travel… and to pay my parents.” He is learning to reframe money from a tool for immediate enjoyment to a foundation for long-term security and freedom.
I’ve lived many lives, but one lesson ties them all together: money is only as powerful as its utility. Through my work, I share stories about money and create guides for Africans who want to get the best out of theirs.