Faith Omoniyi is the head of content at Briter, a data and intelligence organisation covering the African tech ecosystem. But his journey to this role was anything but linear. Everything he’s done in his career, he says, has been driven by curiosity. Nothing was meticulously planned; he just kept following whatever piqued his interest, and somehow, it led him here.
The Beginning
Faith’s earliest memory of “earning” wasn’t money at all. Growing up, he helped his mother in her shop and would be rewarded with sweets or small items she sold. “The first time I actually earned money in exchange for value was during my first internship while I was still in university,” he recalls.
He studied computer science at Federal University Oye-Ekiti, and before resumption, he was full of excitement; the school’s website made the computer lab look so advanced, and he imagined building rockets. Reality hit quickly: 2,500 students packed into an 800-capacity hall, and coding lessons were taught on paper. Faith had a panic moment: “What am I going to do with my life like this?”
A friend who was skilled in both coding and graphic design became his guide. Faith discovered he had a natural knack for design, more than coding, and soon landed an internship at a digital agency. In 200-level, he was earning about ₦25K while doing side design projects, his first real income from exchanging value for money.
Curiosity Turns Into a Career
At the agency, Faith discovered content creation. Writing became a new curiosity. He started small, writing blog posts while in school. Later, he volunteered as a content writer for a fintech startup, Cashbase, writing articles on saving and financial literacy, even as he learned those lessons himself in real time.
Initially a volunteer content writer, he learned to explain complex financial concepts to everyday readers: how to save, manage products, and approach money responsibly. “I wasn’t financially literate at the time, but I was learning on the job,” he says.
His favourite early work was an end-of-year campaign article. That piece gave him confidence and convinced him that writing was something he wanted to pursue seriously.
Becoming a Journalist
Alongside fintech content, Faith nurtured a parallel interest in journalism. Joining the Union of Campus Journalists gave him a foothold in the craft, pitching, producing opinion pieces, and navigating editorial expectations. From there, he wrote for Nigerian publications, published op-eds, and built the confidence to apply to TechCabal.
Before TechCabal, he also undertook the Africa Liberty Writing Fellowship, one of the toughest experiences of his life. Critical thinking, harsh editing, and low pay (less than $100) didn’t deter him. He also managed social media accounts, earning over ₦90K in school, enough to cover graduation costs.
TechCabal and Career Growth
His path wasn’t straightforward. He applied twice to TechCabal, learning that persistence and preparation mattered more than perfection. The first attempt ended at the assessment stage. The second time, he received offers from both TechCabal and another publication. The publication offered more, around ₦250–300K, but he chose TechCabal for growth, learning, and brand credibility. “I’m grateful I did—it changed everything,” he says.
Faith never chased titles or hierarchy. He sought roles combining content, design, and product thinking. Even in school, his favorite course was human-computer interaction—a fascination he now applies at Briter, where data visualisation, storytelling, and product design intersect.
He approaches work like a product manager in a newsroom: considering audience experience, content clarity, and the presentation of stories. Every article, dashboard, or visualisation is an opportunity to solve a problem and create impact.
Briter & Travelling Africa
TechCabal opened global doors. His stories gained attention, leading to a role at Briter Bridges, a global data and research organisation focused on African tech ecosystems. This position transformed his career, allowing him to travel across Africa, covering tech stories, meeting founders, and observing how ecosystems operate in different countries.
Travel broadened his worldview. From Kenya to Rwanda to Ghana, he saw firsthand the innovation and challenges of building tech across Africa. Reflecting on his journey, he finds it surreal that curiosity, small writing gigs, volunteering, taking unpaid risks, and refusing to give up brought him to spaces he once thought unreachable.
Money Mindset
Faith earns more than he did as a journalist, but he is still thoughtful about money. He lives within his means, prioritises savings, and approaches investment cautiously until a substantial emergency fund is in place. “I approach money from a fear mindset,” he says, “but I’m learning to reframe it toward security and long-term planning.”
Faith continues to write, explore, and learn.
His story shows that a career doesn’t need to make sense at the start, and by following curiosity, building small skills, and staying hungry for growth, the dots eventually connect.
I’ve lived many lives, but one lesson ties them all together: money is only as powerful as its utility. Through my work, I share stories about money and create guides for Africans who want to get the best out of theirs.